Generally, I despise trailers. I mean I do understand their purpose and love seeing teasers of upcoming films, but after a point they have turned out to be marketing filth that do more harm to their product rather than good.
The reason for this article was not to elaborate on the multitude of problems that revolve around movie trailers and how come they have become more of a nuisance then joy, but because of the latest bad element that has come into existence. Below are three trailers of which all three instead of getting straight to the point which is to begin the trailer, actually show a 5 second snippet of the film trailer itself before you see it. This new style of trailer presentation first got to my attention about two weeks ago or so with the trailer of 'Snowden' and I thought at the time "that was odd" and forgot all about it. But then it happened again and immediately realized that this was now a thing. Nonetheless, why are we getting an advertisement within an advertisement of the same product in the first place? Which marketing guru thought this one up? Initially, I thought it was perhaps the shenanigans of one movie studio, but it is sadly not. With the movie trailers below being of not only just 'Sony Pictures' but also of 'Warner Bros' it seems this gigantic sin of movie marketing is just getting started.
Consequently, this just shows how incredibly desperate movie studios really are to get movie audiences back into theaters and that they are just making things worse by thinking the marketing is the solution to their problems and not the industry, the film's themselves or even ticket pricing. As it wasn't long ago that it was just one trailer before the film's eventual release and now it's a teaser trailer and then however number of theatrical trailers, TV spots and clips. Also let's not forget there are movies with trailers that are over two minutes in length and sometimes even three. Giving an enormous amount of footage before its release and with the desperation being so great that they are willing to ruin the film's best moments and twists in order to get you to see it on its first weekend of release.
To conclude, I hope the movie industry realizes that marketing isn't the only reason people are stopping to go to the movies opposed to twenty years ago and that they are a plethora of other reasons to look into. Some of which are cultural, technological and financial. And for it to ever get back to they hay day of cinema sales. Movie tickets need to be cheaper, the film's not as repetitive in plot and formula and the marketing not as revealing or predictable.