Yesterday a new story broke of actress Rose McGowan complaining about a billboard advertisement of the movie 'X-Men: Apocalypse' which you can see below. Where she stated in an interview with the Hollywood Reporter:
"There is no context in the ad, just a woman getting strangled. The fact that no one flagged this is offensive and frankly, stupid." and "Since you can't manage to put any women directors on your slate for the next two years, how about you at least replace your ad?
Now if you read the whole interview you can see that her issue is that the violence is against a women and she would have an issue if it was also against a minority and then she goes on that women aren't getting enough director gigs at Fox. Not though if the roles were reversed and a woman was strangling a man, if that would have been a issue. The problem with all this is that McGowan and most other people are assuming that the studio Fox to be misogynist, anti women and that they picked Mystique because she is a woman. Not because she is the central character of inspiration and action in the new X-Men film and that it made sense in regards to the character and plot for her to be in the vulnerable position of possibly dying rather than Xavier or even Beast. As the young X-Men looked up to to her more than Beast due to her actions in 'Days of Future Past' and Xavier was pretty much incapacitated at that point in the film.
Additionally, its interesting that the complaints and backlash is happening now with the billboards and not with this image having been already shown again and again throughout the film's marketing the past 6 months with the movie's trailer. That all almost all ages could have seen. So my question is how come now its an issue now and how come they don't state that over illustrated violence in public advertisements should be toned down in general. As I remember some years ago the horror film series 'Saw' had its poster taken down, due to chopped up fingers showing which number sequel it was. Nobody said take it down because these are male or female fingers, they said its just too violent. So yes this billboard should be taken down because it illustrates a little bit too much violence in a public setting. But to think that every person walks by and thinks that's anti-woman or will have improper thoughts because of it should cool down. Because if that was the character Beast being suffocated by the female character Psylocke, I wouldn't have even flinched. So lets have the conversation that violent films are okay with age restrictions, but the advertisements of those violent films should be toned down. As violence against men and women are both equally wrong and we shouldn't push the limits of desensitizing violence even more in society.